In the vast sea of vacation rentals, how do you make your Airbnb stand out? Being an Airbnb host requires more than just providing great customer service; it’s about creating a unique and memorable experience for your guests. In today’s competitive economic environment, ensuring that your Airbnb shines brighter than the rest is crucial for success. Dive in to discover nine tips that will elevate your Airbnb business and truly make your Airbnb stand out from the competition.
Here are nine tips that will help improve your Airbnb business.
1. Make Your Airbnb Listing Stand Out
To make your Airbnb listing stand out, make sure to take great photos and write an engaging, accuratedescription. Hire a professional photographer and copywriter. This is not the place to pinch pennies. Hire an Airbnb listing copywriter to write professional copy. (You can find one by searching for a vacation rental copywriter on Google or places like Fiverr or Upwork.) Writing Airbnb descriptions is a special skill, and you should hire a professional. The first impression is everything, so paint a vivid picture for potential guests. Highlight what makes your rental unique, such as its location or features. The quality of your Airbnb descriptions can be the difference between success and failure, so keep this in mind. You need your property to stand out among a sea of other listings in the potential guest’s search results.
Offering unique amenities particularly helps Airbnb listings stand out. For example, you could provide breakfast items or beach towels and chairs. In some areas, something as simple as offering free parking could be a big deal. Convince guests that they couldn’t possibly stay anywhere else—including a local hotel room.
A superior Airbnb host profile can also go a long way toward turning a potential guest into a guest, particularly if you have multiple Airbnb properties. A guest is more likely to stay at your property if she feels comfortable with you.
2. Ensure Maintenance to Make Your Airbnb Stand Out in Reviews
The best way vacation rental owners can make their Airbnb listing stand out is to provide great customer service. You can make sure that your guests have a great experience by doing the following:
Respond to Inquiries Quickly
Responding to inquiries quickly will show your guests that you are interested in hosting them. If you want to attract guests, be responsive. If you can’t monitor your messages constantly and respond to all of them within a few hours at the most, hire a property manager.
Go the Extra Mile.
If you want to really make your guests feel special, go the extra mile and do something that will make their stay even more enjoyable. This could be anything from leaving a basket of snacks in their room to taking them on a tour of the city.
If you can’t take them on a tour yourself, introduce them to some local delicacies. Leaving local beer or coffee from a local coffee bar—or even just a local guide to the surrounding area—can make a huge difference. Where other hosts might cut corners, you go above and beyond.
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3. Prioritize Maintenance to Make Your Airbnb Stand Out in Reviews
Keeping your vacation rental well-maintained is key to standing out from the competition. Vacation rentals live and die by cleanliness. A clean and tidy home will make a good impression and make a positive review more likely.
Don’t let your Airbnb stand out for being disgusting!
4. Price Your Rental to Make Your Airbnb Stand Out in Value
When pricing your Airbnb, it is important to strike a balance. Too high of a price and guests may look elsewhere, but too low of a price could mean you are not making as much money as you could be.
To determine the right price for your rental, it is important to do your research. Look at similar properties in the area and see what they are charging. Also, keep an eye on the market and make sure your price is in line with current trends. You may also need to adjust your pricing for special events.
Pricing your rental appropriately takes some time and effort, but it is worth it in order to make the most money possible. By doing your research and staying up-to-date on current market trends, you can make sure your Airbnb listing stands out from the competition and guests feel like they are getting a good deal.
5. Know Local Laws to Make Your Airbnb Stand Out as Legal and Compliant
When renting out a property through Airbnb, it is important for hosts to be familiar with the local laws governing the process. Depending on the location, there may be specific regulations that must be followed in order to rent out a property.
Failing to comply with these regulations can result in legal penalties, so it is crucial for hosts to be aware of what is required of them. So, know your local area. Many cities post a local guide relating to this topic online, so there’s no excuse. Don’t let your listing get you in trouble with the law!
6. Deal with Issues Proactively: Another way to Make Your Airbnb Stand Out
Problems can be anything from guests smoking in the house to them leaving the place a mess. It’s important for hosts to have a plan in place for how they will deal with these types of problems when they arise.
The best Airbnb host addresses problems with a guest’s stay as soon as they arise. This may mean contacting the guest directly, speaking with them on the phone, or even meeting them in person if necessary. Hosts should always be polite and professional, and they should try to resolve the issue as quickly as possible.
It’s also important to keep track of any such past events. This way, you can better prepare yourself for potential future issues. Hosts can use online resources like the Airbnb community forums to read about other people’s experiences and learn from them.
By following these tips, Airbnb hosts can ensure they are prepared to deal with any problems that may arise. By being proactive and taking quick action, they can keep their guests happy and ensure that their business keeps running smoothly.
7. Practice Vacation Rental Industry Fundamentals
It’s important to make your rental stand out from the competition. Here are a few important fundamentals to practice at all times:
Make Your Space Feel Like Home.
Your guests will be spending a lot of time in your listing, so make sure it feels comfortable and inviting. Add some personal touches like photos, plants, and decorative accents. A positive guest experience is paramount and will make your Airbnb stand out.
Set Clear Expectations.
Be upfront about what your guests can expect from their stay. This includes things like check-in and check-out times, noise levels, and access to amenities like Wi-Fi and cable TV. If your vacation rental listing is not accurate, you’re going to have a lot of problems.
Offer a Unique Experience.
Think about what makes your Airbnb listing different from all the others out there. Whether it’s your Airbnb location, amenities, or something else, make sure you highlight what makes your rental property special.
8. Make Sure Your Airbnb Rental is Comfortable.
When you’re renting out your place on Airbnb, make sure it’s comfortable for your guests. This will make them happy and likely to leave glowing reviews, which can help make your listing stand out from the competition.
Furnish your rental with comfortable and chic furniture and décor. Think about what your guests will need during their stay, such as chairs, a desk, a dresser, a coffee table, and a bed. Make sure everything is in good condition and doesn’t have any stains or rips.
Give the place a personal touch. Adding flowers or live plants can go a long way. There are endless options for what you could do to make your Airbnb stand out.
9. Pay Attention to the Little Details That Will Make Your Guests Feel at Home.
When renting out your home on Airbnb, it’s important to ensure that your guests feel comfortable and at home. This means paying attention to the little details that can make a big difference. Here are a few things you can do to make your guests happy:
Cater to Your Target Market.
If your Airbnb listing looks generic or like every other one on the site, your guests will be less likely to choose yours. Make sure you use high-quality photos and make use of creative descriptions to really capture the essence of your home. Highlight the key features of your place and the local area—particularly local attractions—to secure more bookings.
Think about your target demographic and give a considerable amount of thought to how to make their stay better. Little touches, like offering Pack-and-Plays, high chairs, and air mattresses, for example, go a long way toward attracting parents of small children.
Have a Great Airbnb Host Profile.
Make potential guests comfortable with both your property and you personally. Encourage guests to learn more about you and send you questions or comments.
If your guests need anything during their stay, be sure to do what you can to accommodate them. Whether it’s an extra pillow or some shampoo, always aim to make your guests feel comfortable if they forget theirs.
Paying attention to the little details can make a big difference in making your guests feel at home. While it’s true that there will be some guests that will just be impossible to please, these are the exception to the rule. By following these tips, you can ensure that your guests have a wonderful experience and will be more likely to come back in the future.
Now that we’ve covered some of the basics on how to make your Airbnb rental stand out from the competition, it’s time to get started!
You should also think about what makes your rental unique and highlight those features in your listing description. Are you located near popular tourist destinations? Do you have luxury amenities like heated pools or private beaches? These are the types of things that potential guests will be interested in knowing.
Once your listing is created, start promoting it! Social media platforms like Facebook and Twitter are great places to start but don’t forget about other channels like TripAdvisor and Lonely Planet.
Finally, remember that customer service is key! Respond promptly to any inquiries or reservations requests, and go above and beyond to ensure that guests have a positive experience while staying at your property. By following these tips, you’ll be well on your way to success with short-term rentals. Thanks for reading!
If you’re interested in learning more about how Weekender Management can help you get started in real estate, schedule a call with us today!